Many of us get swept up by the adrenaline that comes with the excitement, that we forget to research the “boring stuff”.

A couple of weeks ago, I attended the Virtual Brighton SEO. Overall, it was the fourth Brighton SEO that I have experienced, however it w...

When I look at job adverts for writing jobs, it is common for one of the Requirements to include “Experience” in the desired industry, how...

This post is likely to be controversial and I think a few people aren’t going to like it, but I do think you deserve to know the truth be...

Running a business. Keeping life organised. Staying sane. Stress is a huge part of daily life, whether we want to admit it or not. Howeve...

Whether you are still able to run your business, or it’s temporarily on hiatus, now is a great time to sit down and focus on areas of you...

I’ve been using Trello on-and-off for about seven years now, having discovered it whilst I was planning my wedding. I use it A LOT so I f...

Love it or hate it, over the past 40+ years, Star Wars has become an institution. As a fan of the series and its spin-offs, I couldn’t le...

We’re told pretty much every day that “Content is King” and that you need a blog, but no one is really answering the questions that you s...

If you are arriving at this blog post wondering if you need a Content Strategy, let me honestly tell you: Yes. Yes, you most definitely d...

Last week, I introduced you to the overall concept of the Buyers Journey. This week, we’re going to delve a little deeper into things, lo...

I had been working as a professional copywriter and SEO specialist for around seven years before I learnt about The Buyers Journey, and f...