KatFeb 174 minGetting Legal and Protecting Your BusinessMany of us get swept up by the adrenaline that comes with the excitement, that we forget to research the “boring stuff”.
KatNov 21, 20203 minI'm Not An Expert...And That's OkayA couple of weeks ago, I attended the Virtual Brighton SEO. Overall, it was the fourth Brighton SEO that I have experienced, however it w...
KatNov 21, 20204 minWriting Web Copy For An Industry I Don't UnderstandWhen I look at job adverts for writing jobs, it is common for one of the Requirements to include “Experience” in the desired industry, how...
KatNov 21, 20203 minThe Truth About On-Page SEOThis post is likely to be controversial and I think a few people aren’t going to like it, but I do think you deserve to know the truth be...
KatNov 21, 20205 min7 Online Tools I Love To UseRunning a business. Keeping life organised. Staying sane. Stress is a huge part of daily life, whether we want to admit it or not. Howeve...
KatNov 20, 20206 min9 Things To Do For Your Business NowWhether you are still able to run your business, or it’s temporarily on hiatus, now is a great time to sit down and focus on areas of you...
KatNov 20, 20204 minWhat a Copywriter uses Trello forI’ve been using Trello on-and-off for about seven years now, having discovered it whilst I was planning my wedding. I use it A LOT so I f...
KatNov 20, 20204 minWhat Star Wars Can Teach Us About BusinessLove it or hate it, over the past 40+ years, Star Wars has become an institution. As a fan of the series and its spin-offs, I couldn’t le...
KatNov 20, 20203 minA Guide to Business BloggingWe’re told pretty much every day that “Content is King” and that you need a blog, but no one is really answering the questions that you s...
KatNov 20, 20203 minAn Intro To Content StrategyIf you are arriving at this blog post wondering if you need a Content Strategy, let me honestly tell you: Yes. Yes, you most definitely d...
KatNov 20, 20205 minThe Four Stages of the Buyers Journey ExplainedLast week, I introduced you to the overall concept of the Buyers Journey. This week, we’re going to delve a little deeper into things, lo...
KatNov 20, 20203 minWhere To Start: The Buyers JourneyI had been working as a professional copywriter and SEO specialist for around seven years before I learnt about The Buyers Journey, and f...