Many of us get swept up by the adrenaline that comes with the excitement, that we forget to research the “boring stuff”.

A couple of weeks ago, I attended the Virtual Brighton SEO. Overall, it was the fourth Brighton SEO that I have experienced, however it...

When I look at job adverts for writing jobs, it is common for one of the Requirements to include “Experience” in the desired industry,...

This post is likely to be controversial and I think a few people aren’t going to like it, but I do think you deserve to know the truth...

Running a business. Keeping life organised. Staying sane. Stress is a huge part of daily life, whether we want to admit it or not....

Whether you are still able to run your business, or it’s temporarily on hiatus, now is a great time to sit down and focus on areas of...

I’ve been using Trello on-and-off for about seven years now, having discovered it whilst I was planning my wedding. I use it A LOT so I...

Love it or hate it, over the past 40+ years, Star Wars has become an institution. As a fan of the series and its spin-offs, I couldn’t...

We’re told pretty much every day that “Content is King” and that you need a blog, but no one is really answering the questions that you...

If you are arriving at this blog post wondering if you need a Content Strategy, let me honestly tell you: Yes. Yes, you most definitely...

Last week, I introduced you to the overall concept of the Buyers Journey. This week, we’re going to delve a little deeper into things,...

I had been working as a professional copywriter and SEO specialist for around seven years before I learnt about The Buyers Journey, and...