KatNov 20, 20203 minAn Intro To Content StrategyIf you are arriving at this blog post wondering if you need a Content Strategy, let me honestly tell you: Yes. Yes, you most definitely d...
KatNov 20, 20205 minThe Four Stages of the Buyers Journey ExplainedLast week, I introduced you to the overall concept of the Buyers Journey. This week, we’re going to delve a little deeper into things, lo...
KatNov 20, 20203 minWhere To Start: The Buyers JourneyI had been working as a professional copywriter and SEO specialist for around seven years before I learnt about The Buyers Journey, and f...